Bachelor of Science in Digital Marketing

Marketing Studies

Our graduates understand the historical lineages of relevant, prominent marketing and digital media studies scholarship, and exhibit the ability to critically situate and evaluate key concepts and academic lines of inquiry within their respective cultural and social contexts.

Marketing Studies

Our graduates understand the foundational quantitative and qualitative methods and methodologies of marketing and digital media studies research, including media analysis, persuasive message design, and audience analysis, facilitating their critical examination of the impacts of advertising materials on past, present, and future audiences.

Digital Media Arts

Our graduates understand the central concepts, tools of production, and structures of the (digital) media outlets across which they will independently be creating their content, designing and producing dynamic, compelling, and inclusive interdisciplinary multimedia research and portfolio projects that foreground the needs of their community stakeholders.

Digital Media Arts

Our graduates understand how to apply audience analysis and persuasive storytelling conventions in the creation and curation of dynamic and compelling multimedia marketing productions, assisting for-profit and non-profit organizations in their brand building and the achieving of their strategic goals.

Ethics and Social Responsibility

Our graduates understand and use multiple methods of accurate, responsible, and ethical content creation across (digital) outlets to explicate local, regional, national, and international connections, connects differing concepts and perspectives to engage audiences in critical thinking related to historical, contemporary, and emerging local and global issues. Graduates are able to chart how predominant social assumptions and communication norms common across advertising outlets can devalue and silence non-dominant groups.

Ethics and Social Responsibility

Our graduates exhibit the media and information literacy required to critically navigate the contemporary (digital) marketing landscape, as well as pivot and chart courses through emerging media environments and the forms of discourse and communicative norms they inspire - including VR/AR, artificial intelligence, video streaming, Big Data" analysis

Global Marketing

Our graduates understand the central concepts, tools of production, and structures of the global marketing landscapes in which they will independently be creating their content, sensitively mindful of the differing, cross-cultural contexts in which they will work to reach, persuade, and engage with global audiences.

Global Marketing

Our graduates understand differing global lineages of relevant marketing and advertising scholarship, and exhibits the ability to critically situate key concepts and academic lines of inquiry within their respective cultural and social (inter)national contexts, including understanding and navigating the legislative comparative differences across (inter)national media systems in which their campaigns will be launched.