Digital Marketing majors learn the strategies needed to develop thoughtful digital marketing plans, the skills to develop winning cross-platform campaigns, and the knowledge to analyze the results. Students learn how to reach audiences through storytelling via the devices consumers use the most-their phones, computers, and tablets. Digital Marketing majors have access to state-of-the-art tools to help them create in a wide range of formats. The College's Media Creation Studio is available to students to produce original video and audio works from beginning to end - recording, producing, and editing work for classes and professional portfolios. In addition to learning practical skills, Digital Marketing majors dig into the history of the field to understand ethics and social responsibility, equipping them to build marketing campaigns that are inclusive and appealing.