Dec 14, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

DMK 323 - Social Media Marketing


This course introduces the foundations and methodologies of building, analyzing, and maintaining social media marketing initiatives for individuals and organizations, investigating critical considerations concerning communities, cultures, forms of communication, and (potentially harmful) content to foster continued growth and audience engagement within this volatile dimension of the marketing landscape.

Credits: 4

Prerequisites/Restrictions: DMC 110