Dec 14, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

DMK 201 - Digital Marketing Strategy and Analytics


To help clients reach their target audiences, convey their strategic messages, and reach their economic, social, and cultural goals and objectives, this course teaches students the histories and contexts of marketing theory and how to craft actionable marketing tactics that can be implemented across mercurial digital platforms, websites, and services.

Credits: 4