Dec 14, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

DMK 150 - Introduction to Marketing Communications and Social Responsibility


This class helps students navigate the contemporary marketing landscape through the application of critical theories of communication. Introducing a range of promotional techniques and tools to communicate with consumers about brands, students will increase their sensitivity to the role of integrated marketing communications in local and global societies.

Credits: 4

Prerequisites/Restrictions: Not open to students who have completed BU-215: Marketing.