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Dec 14, 2024
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2024-2025 Undergraduate Catalog
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DMK 150 - Introduction to Marketing Communications and Social Responsibility This class helps students navigate the contemporary marketing landscape through the application of critical theories of communication. Introducing a range of promotional techniques and tools to communicate with consumers about brands, students will increase their sensitivity to the role of integrated marketing communications in local and global societies.
Credits: 4
Prerequisites/Restrictions: Not open to students who have completed BU-215: Marketing.
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