Dec 09, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [Archived Catalog]

DMK 323 - Social Media Marketing


This course introduces the foundations and methodologies of building, analyzing, and maintaining social media marketing initiatives for individuals and organizations, investigating critical considerations concerning communities, cultures, forms of communication, and (potentially harmful) content to foster continued growth and audience engagement within this volatile dimension of the marketing landscape.

Credits: 4

Prerequisites/Restrictions: DMC 110