Sep 17, 2024  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [Archived Catalog]

BU 443 - International Marketing

This course will expose the student to the application of marketing techniques in the global marketplace. The course will address the changing economic, social and political variables which a firm must deal with when it begins marketing its products or services outside of its home country, and how these variables can impact marketing strategies.

Prerequisites: BU 271 or BU 215 (formerly BU 305).

Full course
Misc. Notes: Optional Applied Language Component