Apr 18, 2024  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [Archived Catalog]

BU 215 - Marketing


This course will provide a review of the fundamental topics in marketing management, and expose the student to various analytical and decision making tools currently used by marketing managers. The course will focus on how the various elements of the marketing mix, and on how the marketing manager must control and integrate each of these elements to achieve competitive advantage.

Prerequisites: BU 113 or permission of instructor.

Full course