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Apr 26, 2024
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2019-2020 Undergraduate Catalog [Archived Catalog]
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BU 443 - International Marketing
This course is focused on the application of marketing techniques in the global marketplace. It will address the changing economic, social and political variables which a firm must deal with when it begins marketing its products or services outside of its home country, and how these variables can impact marketing strategies.
Credits: 4
Prerequisites/Restrictions: BU 215 or BU 271
LSC/Core: Global Issues that Impact the Common Good/ NA
Notes: Optional Applied Language Component
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