DMK 465 - Digital Marketing Senior Seminar

Building upon the theories and methodologies honed over the course of their academic program, students will conceptualize, create, and propose digital marketing initiatives for socially significant organizations, investigating critical considerations concerning communities, cultures, and forms of communication to foster continued growth and audience engagement within the mercurial digital marketing landscape.

Credits: 4

Prerequisites/Restrictions: (DMK-150 or BU-215), DMK-201, DMK-323 & ST-120; Seniors Only

When Offered: Spring