AR 320 - Brand Design

Brand Design is an exploration of graphically representing an entity or campaign. We first learn how to thoroughly explore a topic visually, then dive into logo creation, and on into expanding a visual voice across different applications (business card, social graphics, posters…). Through this exploration and application we start to not only understand but manipulate the meaning-making of images and typography.

Credits: 4

Prerequisites/Restrictions: AR 204 or AR 206 or AR 215 or AR 217 or DMC 110 or permission of instructor

Core: Literature & The Arts

When Offered: Fall