BU 407 - Sports Marketing

Provides the aspiring sport manager with an overview of the major marketing issues facing the sport industry. Course content focuses on developing basic knowledge and understanding of sport marketing and sponsorship for education, recreational and professional settings. Attention is given to the history of sport marketing, principles of marketing applied to the sport industry, sport consumer behavior, research tools, corporate sponsorship, and evaluation of sport marketing programs.

Prerequisites: BU 215 (formerly BU 305)

Full course