BU 461 - Business Policy and Strategic Management

The senior seminar explores the issues of strategy formulation and implementation from the perspective of general manger. It uses a macro approach to concentrate on the total business environment. Case studies, simulations, and the creation of a business plan are the classroom methodologies used to expose students to the skills necessary for setting realistic objectives, analyzing the operating environment, developing strategies on the corporate, business and functional levels, and translating those strategies into workable recommendations.

Prerequisites: BU 303, BU 305, BU 315.

Credits: 4 cr.
Misc. Notes: Open to senior business administration majors only. Fulfills writing intensive requirement for the Business Administration major.