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Apr 19, 2024
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2009-2010 Graduate Catalog [Archived Catalog]
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GSA 564 - New Product DevelopmentThis course focuses on the process of creating and marketing new products (or services). The course runs through the entire cycle of new product development, from identification of opportunities, design, testing and improvement, and introduction in the marketplace, to management of the product life cycle.
Prerequisites: Prerequisite: GSA 495 Marketing Management or permission of instructor.
Credits: 3 cr.
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