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Mar 29, 2024
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2008-2009 Undergraduate Catalog [Archived Catalog]
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BU 405 - Principles of Advertising A broad study of mass-media advertising, including its planning, creation, targeting and implementation. The course reviews advertising in all media operations and attempts to lead students through as much practical application as possible.
Prerequisites: BU 305 or permission of the instructor.
Credits: 4 cr.
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