Mar 29, 2024  
2008-2009 Undergraduate Catalog 
    
2008-2009 Undergraduate Catalog [Archived Catalog]

BU 405 - Principles of Advertising


A broad study of mass-media advertising, including its planning, creation, targeting and implementation. The course reviews advertising in all media operations and attempts to lead students through as much practical application as possible.

Prerequisites: BU 305 or permission of the instructor.

Credits: 4 cr.