BU 215 - Marketing

This course will provide a review of the fundamental topics in marketing management and allow students to engage with the main analytic and decision-making tools used by marketing managers. The focus of the course will be on how organizations must shape each of the elements of the marketing mix in response to various environmental factors in order to achieve competitive advantage.

Credits: 4

Prerequisites/Restrictions: BU-103 and AC-143); Juniors and Seniors Only; Business Majors and Minors Only.