Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [Archived Catalog]

BU 208 - Marketing Essentials


An introduction to the basic principles of marketing as they apply to organizations in the for-profit, non-profit or public sectors. The course is structured around the key tasks of marketing managers: Identifying appropriate target markets and then adapting the elements of the marketing mix to create and capture value.

Prerequisites: None

Half course