BU 215 - Marketing

This course will provide a review of the fundamental topics in marketing management, and expose the student to various analytical and decision making tools currently used by marketing managers. The course will focus on the various elements of the marketing mix, and on how the marketing manager must control and integrate each of them to achieve competitive advantage.

Prerequisites: (BU-103 or BU-113) and (BU-115 or AC-143); Juniors and Seniors Only; Business Majors and Minors Only.

Full course