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    Saint Michael's College
   
 
  Dec 18, 2017
 
 
    
2017-2018 Undergraduate Catalog

BU 443 - International Marketing


This course is focused on the application of marketing techniques in the global marketplace. It will address the changing economic, social and political variables which a firm must deal with when it begins marketing its products or services outside of its home country, and how these variables can impact marketing strategies.

Prerequisites: BU 271 or BU 215 (formerly BU 305).

Full course
Misc. Notes: Optional Applied Language Component
Liberal Studies Curriculum: Global Issues that Impact the Common Good