Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [Archived Catalog]

BU 215 - Marketing


This course will provide a review of the fundamental topics in marketing management, and expose the student to various analytical and decision making tools currently used by marketing managers. The course will focus on the various elements of the marketing mix, and on how the marketing manager must control and integrate each of them to achieve competitive advantage.

Prerequisites: (BU-103 or BU-113) and (BU-115 or AC-143) and (BU-207 or MA-120 or MA-140 or MA-251 or EC-205 or PS-213 or PS-216 or ST-120 or ST-140 or ST-251); Sophomores, Juniors and Seniors Only.

Full course