GSA 561 - International Marketing

International Marketing exposes the student to the application of marketing techniques to the global marketplace. The course addresses the changing economic, social, and political variables that a firm must deal with when it begins marketing its product or service outside the United States. The course also focuses on how the various elements of the marketing mix can be adapted in response to these variables in order to penetrate foreign markets.

Prerequisites:
Prerequisite: GSA 495 Marketing Management or permission of instructor.

Credits: 3 cr.