Feb 28, 2021  
2009-2010 Undergraduate Catalog 
2009-2010 Undergraduate Catalog [Archived Catalog]

BU 411 - Consumer Behavior

The purpose of this course is to examine the basic concepts underlying consumer behavior with the goal of understanding how these concepts can be applied in analyzing marketing problems. The course will apply principles and research from the social sciences (on such topics as attention and perception, memory, motivation, attitudes, decision making, learning, and social influences) to marketing problems such as positioning, communication, and relationships with customers.

Prerequisites: BU 305

Credits: 3 cr.