Feb 28, 2021  
2009-2010 Undergraduate Catalog 
2009-2010 Undergraduate Catalog [Archived Catalog]

BU 305 - Marketing

Reviews the role of marketing in the firm, the identification and selection of target markets, and the design of the marketing mix to best meet the requirements of the target market. Examines the impact that the economic, legal, social, and competitive environments have on the market mix.

Prerequisites: At least Junior standing.

Credits: 4 cr.