Feb 28, 2021  
2009-2010 Undergraduate Catalog 
2009-2010 Undergraduate Catalog [Archived Catalog]

BU 325 - Sales and Sales Management

Examines each of the components of the selling process, stressing the need for pre-call preparation and identification of buyer needs as the key building blocks for sales success. Includes a brief overview of the sales management function with emphasis on the motivational and coaching roles of the sales manager.

Prerequisites: BU 305.

Credits: 3 cr.