Dec 03, 2020  
2009-2010 Undergraduate Catalog 
    
2009-2010 Undergraduate Catalog [Archived Catalog]

BU 443 - International Marketing


Reviews the way foreign markets can differ from the American market in terms of economic, social, and political conditions. Focuses on the elements of the marketing mix, and how an American firm operating abroad must adapt them to reflect the unique characteristics of the foreign market. Students will prepare an international marketing plan for a chosen product in a specific foreign market.

Prerequisites: BU 271 or BU 305.

Credits: 3 cr.
Misc. Notes: Optional Applied Language Component (one credit).